Dear visitor,
This article generated some questions. Any ideas, references, or suggestions? Thank you!
Questions:
1. Environmental regulations in Canada, US, Europe and in developing countries - what's out there, how are they different/conflicting?
2. What impacts these differences/conflicts have/might have on international trade?
Key points:
1. Companies are convinced that the more environment-friendly they become, the more it will erode their competitiveness; sustainability will add to costs and won't deliver immediate financial benefits; in developing countries companies don't face same pressures; customers won't pay for eco-friendly products during a recession; CSR is divorced from business objectives.
2. Solutions: more and increasingly tougher regulation and educating and organizing customers who will force businesses to become more sustainable.
3. The sustainability initiatives of 30 large corporations lowered costs (by reducing the inputs), generated additional revenues (better products), and enabled creation of new businesses.
4. Initial goal is usually create a better image.
Key words:
Products, technologies, processes, business models, emerging norms, global standards, value chain, returned products, life-cycle assessment
Examples:
GM, Ford, Chrysler - California Air Resources Board's standards; HP, Sony, Braun, Electrolux - European Recycling Platform; Cargill, Unilever - technology development (palm oil, soybeans, cacao); Wal-Mart - directives to suppliers in China; Staples - paper from sustainable-yield forests; FedEx - Fuel Sense Program, Kinko's chain; IBM, AT&T, McKesson - workplace practices; Cisco - returned products; P&G - life-cycle assessments; Clorox - Green Works Line; Green Squad - waste management practices; Calera - biomimicry; Cisco, HP, Dell, IBM, Duke Energy, SoCal Edison, Florida Power & Ligh, GE - cross-industry energy platforms.
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